‘Second Division’ Sorare – Championship clubs announce NFT partnerships

‘Second Division’ Sorare – Championship clubs announce NFT partnerships

Sorare, the non-fungible token (NFT) company that has sponsorship deals with many of Europe’s biggest football clubs and leagues, is partnering with five clubs in the Championship to launch its “digital trading cards”.

Some of football’s biggest clubs and leagues, including the Bundesliga, Serie A and La Liga, are already allowing the company to feature their players on the digital cards — which the game’s players collect, trade and manage to earn points based on footballers’ real-life performances  — in exchange for a slice of Sorare’s revenue.

The French company was valued at $4billion (£3.5bn; $3.96bn) after a major investment last year and counts Kylian Mbappe, Serena Williams, Gerard Pique and Rio Ferdinand among its ambassadors and investors.

The new deals with Burnley, Coventry City, Millwall, Norwich City and Watford mark a first foray into lower-tier English football as part of plans to extend to the second divisions of Germany, Spain and France. Sorare will be launching a new competition, ‘Second Division Europe’.

Sorare also recently struck a deal with Major League Baseball and has an NBA version “coming soon”. The Premier League is a rare exception in football in not partnering with Sorare (though

About the Author: Mofazzal Hossen

You May Also Like